December 4, 2025

OBAA Winner Spotlight: East-West Integrative Health + Wellness

Featured Members

Category: Power of One Award Winner
Location: 4993 King St., Beamsville, ON
Website: www.eastwestintegrativehealth.ca

We’re proud to highlight Amanda Materno, owner of East-West Integrative Health + Wellness, as the winner of the Power of One award at the 2025 Outstanding Business Achievement Awards.

This award recognizes an individual who successfully operated their own business independently in 2024, without any permanent employees. Demonstrating full control over the direction and decisions of their enterprise, they relied solely on their own skills, expertise, and resources to thrive. This entrepreneur exemplified vision, innovation, resilience, and leadership, achieving measurable business success while practicing good corporate citizenship and contributing meaningfully to their community.

About

East-West Integrative Health + Wellness is an acupuncture and integrative wellness clinic in Beamsville that blends the ancient wisdom of Traditional Chinese Medicine with a modern, approachable style of care. Their mission is to help people feel grounded, balanced, and truly supported—offering acupuncture, cosmetic acupuncture, cupping, moxibustion, and lifestyle guidance in a warm, accessible space. East-West is known for empowering education and whole-person, East-meets-West health support.

What Makes Them Exceptional

A few highlights that reflect Amanda’s excellence include:

Impactful Community-Centred Care

Amanda has built East-West as a one-practitioner clinic that serves hundreds of local residents each year, offering personalized care, education, and support—especially in women’s health, fertility, stress, pain, and skin health.

Innovative Patient Experience & Growth

In the past year, she launched new programs including cosmetic acupuncture glow series, seasonal wellness workshops, and an East-West Spotlight Series that highlights and collaborates with other Niagara professionals to strengthen community wellness.

Empowerment Through Education

Amanda creates highly engaging online content that helps people understand acupuncture in a simple, friendly, and practical way. Her educational posts and reels consistently reach thousands each month, making East-West a trusted voice in integrative health throughout the region. Check out her Instagram and Facebook.

Meet Amanda

East-West is proudly a one-woman practice! Amanda Materno is the Registered Acupuncturist providing all treatments, education, and community programming—from clinical care to collaborative workshops to wellness content creation.

Service Feature: Year-End Wellness Reset

A seasonal acupuncture session designed to help patients reduce stress, improve sleep, and make the most of their extended health benefits before they renew in January.

Available now through December 31, 2025.

How to Access: Patients can book directly through the online booking link on the website or social platforms.

Why We’re Celebrating

The Outstanding Business Achievement Awards honour organizations and individuals who make a meaningful impact in our area. Amanda is an example of the innovation, leadership, and dedication that helps our business community thrive.

We’re proud to recognize her work and celebrate the difference she’s making in our community.